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Lead Manager - Mobile Project Manager (Technical)

Company: British American Tobacco
Location: High Point
Posted on: January 7, 2022

Job Description:

Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Lead Manager - Mobile Project Manager (Technical)
FUNCTION: Marketing
LOCATION: Winston-Salem, NC

This role is part of Marketing - Activation (New categories).

We're seeking a dynamic and hardworking individual to join our Consumer Marketing team as a Mobile Project Manager, Consumer Marketing. The role will be responsible for ensuring that mobile is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Tobacco Consumers and driving a mobile-first approach. As part of the Marketing Services team, the Mobile Project Manager will play an integral part in ensuring that positive relationships are maintained with the brands and Adult Tobacco Consumers.
In this critical role, you'll collaborate with Brand Marketing to help develop the 1:1 mobile business strategy, then continuously improve and supervise the mobile web and mobile app experiences. Taking into consideration user and performance data and key business drivers, the Project Manager will introduce new and enhanced features and functionality, provide mobile subject matter expertise, project management, business requirements, and prioritization vital to deliver outstanding user experiences that meet the company's goals and business objectives. Building and encouraging relationships with many stakeholders (IT, Operations, Trade, Finance, and external agencies) is critical to success in this position.
As a Mobile Project Manager, you'll help build and share learning and standard methodologies, socialize new success models, and drive digital behaviour adoption and engagement. This is a great position for someone with technical acumen who wants to transition into a business role or for someone in business operations who wants to focus more deeply on mobility.

Reports to: Senior Manager PM
Reporting Level: No Direct Reports
Geographic Scope: Local, DRBU

Lead business-side of mobile web and mobile app development with a focus on business execution to drive high levels of engagement and help build the roadmap for the mobile development team.
Collaborate with IT and other key stakeholders to develop and execute outstanding mobile strategies and programs for each brand in the portfolio.
Help facilitate the execution of mobile roadmaps, ensuring alignment with the overall customer onboarding, growth, and dedication model in coordination with the rest of the CRM and marketing services teams.
Work with reporting team to establish baseline reports and tagging elements for the brand to utilize. Also collaborates on benchmarks for overall mobile KPIs & Key Diagnostics.
Cultivate relationships with Trade and Consumer Engagement team to collaborate on best-in-class on-premises experiences using mobile devices and technology.
Understand new and emerging technologies in the MarTech landscape and how brands can utilize these technologies to help grow their business through new or existing mobility enhancements.
Provide Subject Matter Expertise on Mobile and Paper Coupon businesses to optimize campaigns, refine processes, streamline operations, and administer Coupon Industry requirements.
Provide Subject Matter Expertise on QR Codes establishing and cultivating best practices, developing, and cascading learnings & analytics, and empowering Marketing personnel to optimize their QR Code Usage across touchpoints.

3-5 plus years related work experience in Project Management or mobile marketing (B2C)
Solid understanding of mobile marketing best practices, including mobile web and mobile app
Solid understanding of QR Code best practices and future applications
Understanding of Coupon Industry and Manufacturer's Paper & Digital Coupons
Experience leading mobile projects or programs
Outstanding project management skills with validated experience leading end-to-end projects including handling budget, timelines/milestones, multiple partners, and deliverables
Demonstrated ability to lead simultaneous projects in a fast-paced environment
Solid analytical skills with the ability to derive and act on insights that can be applied to the business
Minimum BS in business related field, or relevant experience

Proficient in activating 1:1 mobile campaigns or projects with consumer-facing, brand sites and/or apps with emphasis on user experience, strategy, and digital marketing.
Solid understanding of marketing communication channels and database marketing
The right mix of experience in Marketing, Technology, and/or Mobile is highly desirable.
Competitive annual salary
Targeted Annual Bonus

We offer very competitive compensation and benefit plans, including:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit Union
Extensive training opportunities

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com .

About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 40096

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women's Day Best Practice winner
  • Seal Award winner - one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHER
    Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

    Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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Keywords: British American Tobacco, High Point , Lead Manager - Mobile Project Manager (Technical), Accounting, Auditing , High Point, North Carolina

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