Lead Manager - Mobile Project Manager (Technical)
Company: British American Tobacco
Location: High Point
Posted on: January 7, 2022
Reynolds American is evolving at pace - truly like no other
To achieve the ambition, we have set for ourselves, we are looking
for colleagues who are ready to live our ethos every day. Come be a
part of this journey!
WE ARE LOOKING FOR A Lead Manager - Mobile Project Manager
SENIORITY LEVEL: Junior Level
LOCATION: Winston-Salem, NC
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - Activation (New categories).
We're seeking a dynamic and hardworking individual to join our
Consumer Marketing team as a Mobile Project Manager, Consumer
Marketing. The role will be responsible for ensuring that mobile is
the backbone of our omni-channel initiatives, providing seamless
journeys for Adult Tobacco Consumers and driving a mobile-first
approach. As part of the Marketing Services team, the Mobile
Project Manager will play an integral part in ensuring that
positive relationships are maintained with the brands and Adult
In this critical role, you'll collaborate with Brand Marketing to
help develop the 1:1 mobile business strategy, then continuously
improve and supervise the mobile web and mobile app experiences.
Taking into consideration user and performance data and key
business drivers, the Project Manager will introduce new and
enhanced features and functionality, provide mobile subject matter
expertise, project management, business requirements, and
prioritization vital to deliver outstanding user experiences that
meet the company's goals and business objectives. Building and
encouraging relationships with many stakeholders (IT, Operations,
Trade, Finance, and external agencies) is critical to success in
As a Mobile Project Manager, you'll help build and share learning
and standard methodologies, socialize new success models, and drive
digital behaviour adoption and engagement. This is a great position
for someone with technical acumen who wants to transition into a
business role or for someone in business operations who wants to
focus more deeply on mobility.
Reports to: Senior Manager PM
Reporting Level: No Direct Reports
Geographic Scope: Local, DRBU
WHAT YOU WILL BE ACCOUNTABLE FOR
Lead business-side of mobile web and mobile app development with a
focus on business execution to drive high levels of engagement and
help build the roadmap for the mobile development team.
Collaborate with IT and other key stakeholders to develop and
execute outstanding mobile strategies and programs for each brand
in the portfolio.
Help facilitate the execution of mobile roadmaps, ensuring
alignment with the overall customer onboarding, growth, and
dedication model in coordination with the rest of the CRM and
marketing services teams.
Work with reporting team to establish baseline reports and tagging
elements for the brand to utilize. Also collaborates on benchmarks
for overall mobile KPIs & Key Diagnostics.
Cultivate relationships with Trade and Consumer Engagement team to
collaborate on best-in-class on-premises experiences using mobile
devices and technology.
Understand new and emerging technologies in the MarTech landscape
and how brands can utilize these technologies to help grow their
business through new or existing mobility enhancements.
Provide Subject Matter Expertise on Mobile and Paper Coupon
businesses to optimize campaigns, refine processes, streamline
operations, and administer Coupon Industry requirements.
Provide Subject Matter Expertise on QR Codes establishing and
cultivating best practices, developing, and cascading learnings &
analytics, and empowering Marketing personnel to optimize their QR
Code Usage across touchpoints.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
3-5 plus years related work experience in Project Management or
mobile marketing (B2C)
Solid understanding of mobile marketing best practices, including
mobile web and mobile app
Solid understanding of QR Code best practices and future
Understanding of Coupon Industry and Manufacturer's Paper & Digital
Experience leading mobile projects or programs
Outstanding project management skills with validated experience
leading end-to-end projects including handling budget,
timelines/milestones, multiple partners, and deliverables
Demonstrated ability to lead simultaneous projects in a fast-paced
Solid analytical skills with the ability to derive and act on
insights that can be applied to the business
Minimum BS in business related field, or relevant experience
Proficient in activating 1:1 mobile campaigns or projects with
consumer-facing, brand sites and/or apps with emphasis on user
experience, strategy, and digital marketing.
Solid understanding of marketing communication channels and
The right mix of experience in Marketing, Technology, and/or Mobile
is highly desirable.
Competitive annual salary
Targeted Annual Bonus
We offer very competitive compensation and benefit plans,
401(k) plan that offers opportunity to save on pre- and post-tax
basis up to 50 percent of eligible compensation. Company matches
100 percent of employee pre-tax/Roth (401k) contributions up to six
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid
vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty
leave; Also Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and
double their donations to qualifying charitable organizations of
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit
Extensive training opportunities
Our organization offers a level of challenge, responsibility and
creativity for motivated employees that welcome opportunities for
growth. We are also committed to employing a diverse workforce and
valuing different perspectives, experiences and talents to improve
the company's potential for optimally achieving its business
Reynolds American Inc. and its affiliated companies is an Equal
Opportunity / Affirmative Action Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, or disability status. Only
applicants requiring reasonable accommodation for any part of the
application and hiring process should contact us directly via email
at firstname.lastname@example.org .
About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of
British American Tobacco p.l.c., and the U.S. parent company of R.
J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company,
Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J.
Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds
Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI
Services Company and Reynolds Marketing Services Company. This
position is with Reynolds Marketing Services Company. Job Number:
WE ARE REYNOLDS AMERICAN - A member of the BRITISH AMERICAN TOBACCO
At Reynolds American, we are committed to our Purpose of creating A
Better Tomorrow. This is what drives our people and our passion for
innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53,000 British American Tobacco
employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets, made in 44 factories in 42
- Newly established Tech Hubs building world-class capabilities
for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International
Women's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable
companiesBELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you
ready to return to your career? If your answers to these questions
is yes, we would love to hear from you. Regardless of why you took
a break, we value you for all the skills you can bring to the
workforce. Reignite your career, work flexibly, be part of a
dynamic team and upskill yourself with on-the-job training and
Collaboration, diversity and teamwork underpin everything we do
here at Reynolds American. We know that collaborating with
colleagues from different backgrounds is what makes us stronger and
best prepared to meet our business goals. Come bring your
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