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Senior Product Marketing Manager

Company: Paladin
Location: Bennett
Posted on: November 18, 2021

Job Description:

Paladin is partnering with a leader in the B2B SaaS space looking to add a talented Senior Product Marketing Manager to their team. In this role you will be responsible for strategic go-to-market plans, performing research to help define market problems and evaluate new opportunities for differentiated product positioning and growth opportunities. The ideal candidate will have 5+ years of experience in product marketing. This is a fully remote opportunity with an excellent company offering a competitive salary and benefits. Think this sounds like a good fit? Apply today and let's talk!

  • Lead the strategic development of integrated go-to-market plans that take audience segmentation, buyer personas, competitor offerings and product differentiation into account.
  • Research customer needs to ascertain market problems that will support the commercial success of products in defined market segments.
  • Evaluate strategic alignment, segmentation, and competitor landscape to determine new opportunities for product offerings.
  • Develop solution positioning that aligns with buyer personas and highlights product offering value propositions.
  • Create and execute the launch of new product initiatives that generate awareness, encourage adoption, and achieve company goals.
  • Collaborate with demand generation and marcom teams to develop position and support for programs that drive awareness and demand for company products throughout the entire sales funnel.
    • B.A. in Business, Marketing, Finance, or similar degree. Master's degree in Marketing or MBA preferred.
    • 5+ years' experience in product marketing and/or product management.
    • Analytical thinker that can successfully interpret meaningful data into actionable insights and has a high level of expertise in data analysis and tools.
    • Proven experience with Pragmatic Marketing or similar frameworks.
    • Experience working in the B2B software, technology, or financial services industry strongly desired.
    • Excellent written and verbal communication skills that can explain complex concepts both articulately and persuasively.

Keywords: Paladin, High Point , Senior Product Marketing Manager, Advertising , Bennett, North Carolina

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