Marketing Automation Manager
Company: Noregon Systems
Posted on: January 13, 2022
The CRM & Marketing Automation Manager will be responsible for
creating, implementing, and maintaining best practice processes in
email marketing, lead generation/nurturing/conversions, marketing
automation, and CRM development/management. Successful candidates
will have deep marketing technology knowledge and proven success
developing digital marketing solutions/campaigns that increase the
effectiveness of marketing communications.
Be the champion of the organization's marketing automation (Act-On)
and CRM (NetSuite) platforms
Execute CRM strategy, lead acquisition campaigns, and email
Design and code responsive emails using industry best practices
Deploy web capture forms and integrate marketing automation
tracking on company web site
Manage customer list building, list maintenance, audience
segmentation and ensure data quality
Implement lead scoring and manage lead conversions through to Sale
Create digital dashboards and performance reports
Analyze customer behavior to advise on new opportunities to acquire
new, retain and re-active lapsed customers
Analyze campaign results, buying & browsing behavior to pivot
strategy and increase performance
Serve as a subject matter expert on our systems and data flows and
seek out industry best practices and proactively incorporate
This position has no supervisory responsibilities.
This job operates in a professional office environment.
Extensive experience with marketing automation platforms (Act-On is
our current platform)
Extensive experience with CRM systems (NetSuite CRM is our current
Experience with Microsoft Excel and other Microsoft Office
Experience with Word Press web sites
3-5 years of experience in CRM and marketing automation
1-3 years of experience in B2B marketing environment
ADDITIONAL ELIGIBILITY REQUIREMENTS:
Proven success developing marketing solutions involving
integrations between marketing automation, CRM, websites, and/or
other digital marketing tools
Ability to convey complex information simply and clearly to
Ability to manage steady workload, and adhere to deadlines
Demonstration of strong leadership and collaboration skills
Strong analytical skills
Detail oriented and able to multitask
Disclaimer: The statements herein are intended to describe the
general nature and level of work being performed, but are not to be
seen as a complete list of responsibilities, duties and skills
required of personnel so classified. Also, they do not establish a
contract for employment and are subject to change at the discretion
of the employer.
Noregon Systems, Inc is an EO Employer AA: M/F/Veteran/Disability.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
disability, protected veteran status, sexual orientation, gender
identity or any other protected class.
Keywords: Noregon Systems, High Point , Marketing Automation Manager, Advertising , Bennett, North Carolina
Didn't find what you're looking for? Search again!