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Social Media Coordinator

Company: Universal Furniture
Location: High Point
Posted on: January 16, 2022

Job Description:

DescriptionThe social media coordinator will support Universal Furniture and To The Trade social media marketing initiatives, collaborating closely with marketing colleagues and agency partners and customer serviceon execution. This role will work on the day-to-day management of the content planning, posting, and overall social engagement, as well as require basic analytical experience to dive into social performance to gain insights for improvement. The social media coordinator will also execute community and social listening activities and report the Vice President of Marketing.
ESSENTIAL DUTIESContent Planning

  • Assist in the development of social media content planning and review process with marketing leads and agencies
  • Collaborate with marketing team members and agency resources to develop social media marketing content calendars
  • Oversee day-to-day management of campaigns and ensure brand consistency (posting across all active social channels)c
  • Research social media trends and recommend changes that are relevant to the companys marketing activitiesCommunity and social listening
    • Lead community social engagement efforts: moderating comments, messages, and proactively interacting with key community members, based on company and community policies.
    • Moderate user-generated content and gain rights for company use.
    • Execute regular social listening, interacting with people mentioning our brand, and keeping a pulse on social sentiment for the brand.Measurement and Analysis
      • Monitor social media progress using web analytic tools and social media platform analytics tools
      • Analyze the companys social strategy and campaigns and collaborate with agency to identify strategic insights and develop recommendations.
      • In collaboration with agency, incorporate optimization strategies, analyze data, and research the best ways to increase traffic
        EducationBachelors degree in Marketing, Social Media, Communications or related field, or equivalent education and related training.
        Experience
        • This is an entry level position. 1-2 years experience supporting social media is a plus.
          Key Skills
          • Exceptional interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization and with external partners
          • Strong awareness and knowledge of social channels and the ability to navigate and execute content plans within respective channels
          • Experience with analytics tools native to social media platforms, as well as Google Analytics
            by Jobble

Keywords: Universal Furniture, High Point , Social Media Coordinator, Advertising , High Point, North Carolina

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