Product Marketing Specialist

Company: Endura Products
Location: Colfax
Posted on: June 23, 2022

Job Description:

Endura Products, Inc. is proud to be a U.S. American-Made manufacturer of components for entry door systems that enhance performance, save time, eliminate service calls and cut costs, delivering a smarter door experience for everyone, every time. Our company is built on innovation, delivering the highest levels of component performance as our standard. We pride ourselves on offering solutions that lead the industry in performance and quality and are always working to make doors work not just better, but smarter. Endura Products is headquartered in Colfax, NC, with facilities in NC, OR, TX and TN, and distributes products throughout the U.S. and Canada.

We are seeking a Product Marketing Specialist to join our team. The product marketing specialist will become the key liaison between product development and the marketing department, developing a variety of materials to support sales and marketing of existing and newly developed residential door component products under the direction of the Marketing Director. The specialist will work with the marketing and product teams to develop directions, instructional videos, troubleshooting documents, and installation guides. We work as a team, so there will be a opportunities to contribute to the overall trajectory of the marketing department, as well as opportunities for cross-functional growth and development

The ideal candidate will be self-motivated, organized and able to work independently keep projects on track. Experience with Microsoft Office applications and SolidWorks is preferred. Experience in product marketing or experience in the residential housing industry is a plus. A willingness to learn, grow, and be a part of a dynamic team is a must.

Responsibilities:

* Develop subject matter expertise in all products Endura sells.


* Develop go-to-market messaging for newly developed products


* Develop product training


* Assist with all messaging for new features and benefits introduced into existing product lines


* Conduct market research to determine which messages are best for key audiences


* Maintain all product instructions and product diagrams for internal and external use


* Assist in tracking key marketing projects and reporting on results.


* Assist with updating sales and marketing presentations to ensure accuracy, current graphics/branding, and key product attributes.


* Assist with photographing products when needed to support development of promotional and technical materials.


* Request and coordinate video shoots as needed with members of the marketing and sample shop teams.



Requirements

* 4-year college degree in marketing, communications, or related fields


* Interest in the residential construction industry


* Curiosity, a desire to learn, and a willingness to try new things


* Ability to work with teams and collaborate


* Working knowledge of Microsoft Office


* Excellent communication and interpersonal skills


* Strong written and oral communication skills



Endura Products Inc. is committed to a diverse and inclusive workplace. Endura is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Keywords: Endura Products, High Point , Product Marketing Specialist, Advertising , Colfax, North Carolina