Product Marketing Specialist
Company: Endura Products
Location: Colfax
Posted on: June 23, 2022
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Job Description:
Endura Products, Inc. is proud to be a U.S. American-Made
manufacturer of components for entry door systems that enhance
performance, save time, eliminate service calls and cut costs,
delivering a smarter door experience for everyone, every time. Our
company is built on innovation, delivering the highest levels of
component performance as our standard. We pride ourselves on
offering solutions that lead the industry in performance and
quality and are always working to make doors work not just better,
but smarter. Endura Products is headquartered in Colfax, NC, with
facilities in NC, OR, TX and TN, and distributes products
throughout the U.S. and Canada.
We are seeking a Product Marketing Specialist to join our team. The
product marketing specialist will become the key liaison between
product development and the marketing department, developing a
variety of materials to support sales and marketing of existing and
newly developed residential door component products under the
direction of the Marketing Director. The specialist will work with
the marketing and product teams to develop directions,
instructional videos, troubleshooting documents, and installation
guides. We work as a team, so there will be a opportunities to
contribute to the overall trajectory of the marketing department,
as well as opportunities for cross-functional growth and
development
The ideal candidate will be self-motivated, organized and able to
work independently keep projects on track. Experience with
Microsoft Office applications and SolidWorks is preferred.
Experience in product marketing or experience in the residential
housing industry is a plus. A willingness to learn, grow, and be a
part of a dynamic team is a must.
Responsibilities:
* Develop subject matter expertise in all products Endura
sells.
* Develop go-to-market messaging for newly developed products
* Develop product training
* Assist with all messaging for new features and benefits
introduced into existing product lines
* Conduct market research to determine which messages are best for
key audiences
* Maintain all product instructions and product diagrams for
internal and external use
* Assist in tracking key marketing projects and reporting on
results.
* Assist with updating sales and marketing presentations to ensure
accuracy, current graphics/branding, and key product
attributes.
* Assist with photographing products when needed to support
development of promotional and technical materials.
* Request and coordinate video shoots as needed with members of the
marketing and sample shop teams.
Requirements
* 4-year college degree in marketing, communications, or related
fields
* Interest in the residential construction industry
* Curiosity, a desire to learn, and a willingness to try new
things
* Ability to work with teams and collaborate
* Working knowledge of Microsoft Office
* Excellent communication and interpersonal skills
* Strong written and oral communication skills
Endura Products Inc. is committed to a diverse and inclusive
workplace. Endura is an equal opportunity employer and does not
discriminate based on race, national origin, gender, gender
identity, sexual orientation, protected veteran status, disability,
age, or other legally protected status.
Keywords: Endura Products, High Point , Product Marketing Specialist, Advertising , Colfax, North Carolina
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