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Senior Manager, Demand Generation

Company: GXO
Location: High Point
Posted on: November 22, 2021

Job Description:

Logistics at full potential.--At GXO, we---re constantly looking for talented individuals at all levels--who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you---ll have the support to excel at work--and the resources to build a career you can be proud of.The Senior Manager, Demand Generation, will be responsible for the execution of the Global Vertical strategy to build brand awareness, launch into new markets, promote products, services and capabilities, and support customer loyalty. This role will coordinate with our Marketing Team to execute on the vertical strategies by identifying and targeting the accounts and contacts most likely to become customers and capture via the inbound and outbound lead process and marketing automation tools.Pay, benefits and more.We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more.What you---ll do on a typical day:

  • Build, inspire, lead and manage a team of direct reports that successfully administer the client contact and qualifying process for both inbound and outbound leads
    • Develop, maintain and execute demand generation plans aligned with business goals
    • Develop a deep understanding of customers, products and the buyer---s journey
      • Work closely with the Strategic Account Management (SAM) team and countrywide sales leaders to build cross-functional cohesion; provide support for the SAM team
      • Create personas tied to specific customer needs and preferences
      • Ensure that content reaches the right part of the sales funnel at the right time
      • Collaborate with sales and marketing to build programs that support sales enablement
      • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
      • Measure, analyze and report campaign performance
      • Conduct global market analysis by vertical
      • Provide key data for the bid management and sales groupsWhat you need to succeed at GXO:At a minimum, you---ll need:
        • Bachelor---s degree or equivalent related work or military experience
        • 5 years applicable experienceIt---d be great if you also have:
          • Demonstrated commitment to process excellence by ensuring proper, efficient and accurate use of the process
          • Marketing or sales experience
          • Experience providing marketing and sales support to a diverse, global team
          • Strong communication and presentations skillsWe engineer faster, smarter, leaner supply chains. GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team --- energetic, innovative people of all experience levels and talents who make GXO a great place to work.We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here.--

Keywords: GXO, High Point , Senior Manager, Demand Generation, Executive , High Point, North Carolina

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