Assistant Product Manager II, Playtex Bras

Company: Hanes Brands
Location: High Point
Posted on: November 22, 2021

Job Description:

The Assistant Manager Product II will report to the Sr. Product Manager and will be based in our company headquarters in Winston-Salem, N.C. This role is a key contributor in delivering the Hanes Full Potential plan. The deliverables for this role will focus on collaboration with cross functional teams to plan and execute merchandise assortments while placing the consumer at the forefront of every decision.

* Works with the general management team to Influence overall marketing strategy to include pricing, product, promotion, packaging, purpose, place.
* Collaborate with cross functional teams to build and execute the overall marketing approach
* Work in partnership with Consumer Insights to understand consumer needs and preferences.
* Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex products, packaging, price points)
* Aid in research activities, advertising campaigns, and major initiatives
* Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services


* Ensure successful execution of strategic growth initiatives
* Establish, track, analyze and lead execution of key brand strategies.
* Work cross functionally to ensure alignment and joint ownership
* Recommend improvements throughout


* Develop product assortment strategy
* Provide recommendation for seasonal assortment updates
* Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies
* Lead execution of the seasonal product launches and new program concepts
* Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule
* Provide direction for sample needs in partnership with Sales & Merchandising


* Drive operational excellence
* Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence
* Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
* Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits
* Develop and present materials/presentations for customer meetings.


* Optimize financial management
* Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
* Conduct analysis for item-level target margin decisions
* Manage and analyze wholesale pricing strategies and input costs
* Provide recommendations to improve results



Education/Experience

* Bachelor's degree required; MBA Preferred
* 5+ years of marketing, or retail management/ direct to consumer experience
* Experience and passionate as a consumer advocate.
* Experience in collaborating and partnering cross-functionally to drive the business.
* Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results.
* Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research.
* Problem solving, interpersonal and organizational skills
* Analytical skills and conceptual creative ability
* Excellent written/verbal communication and presentation skills
* Demonstrated ability to contribute to development of institutional policies/procedures and effect change
* Experience with iconic brands a plus
* Experience building iconic brands
* Experience in contributions to leveraging consumer data to drive sales growth.
* Computer skills, including advanced proficiency in Excel and PowerPoint.

Additional Personal Characteristics

* Ability to use good judgment
* Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
* Critical thinking skills and the ability to analyze, summarize, and effectively present data
* Consulting skills and the ability to influence stakeholders
* The ability to work effectively in a matrixed organization
* Problem-solving skills
* Results-driven
* Strong multi-tasking capabilities
* Must subscribe to and exhibit highest standards of business ethics

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com

Keywords: Hanes Brands, High Point , Assistant Product Manager II, Playtex Bras, Executive , High Point, North Carolina