Manager, Brand Marketing

Company: Lowe's
Location: Mooresville
Posted on: May 4, 2025

Job Description:

Your Impact

If the following job requirements and experience match your skills, please ensure you apply promptly.
The Business-to-Business (B2B) Marketing Manager is responsible for driving the strategy and execution of all direct-to-business marketing communications to drive loyalty among homeowners. Leveraging customer insights, understanding the competitive landscape and working with cross-functional partners, the Manager will be responsible for driving awareness/engagement, lead conversion and sales building long term customer retention/value. This position will strategically support and enable the sales organization along with build brand awareness and on-going sales campaigns within key segments and strategic partners.

What You Will Do

Understands the customer needs / opportunities in specific segment(s) and sets the audience targets and priorities used by the entire enterprise to grow market share across unique and ownable customer journeys.

Provides competitive analysis and demonstrates industry knowledge to ensure customer and audience strategy capabilities meet or exceed department objectives.

Applies understanding of modern marketing solutions (e.g., data-enabled personalization) and traditional business to business channels during campaign planning.

Develops and implements results-oriented campaigns by continuously analyzing data, identifying trends, and championing continuous improvement opportunities.

Manages a team of assistant marketing managers/analysts to unlock and scale the audience driven strategies with focus on driving awareness, lead generation and sales conversion.

Works closely with the sales organization, marketing operations team, media and brand engagement teams to operationalize and execute the work.

Works with Director to refine the annual marketing calendar that will drive sales and build the brand - leading the development of briefs and serving as the integrator across marketing and broader organization.

Minimum Qualifications

Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field and 6 Years Overall Marketing experience.

3 Years Brand or integrated marketing leadership experience for consumer brands or retailer.

1-2 Years Experience in driving product marketing strategy that builds products and solutions and communicates a solution-oriented narrative.

2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams.

Strong analytical and storytelling skills, with the ability to distill complex concepts into simple ideas.

Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.

Excellent organizational, relationship-building, and communication (written and verbal) skills.

Preferred Skills/Education

1-2 Years supporting a sales organization with direct B2B experience.

1-2 Years Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.

Excellent organizational, relationship-building, and communication (written and verbal) skills

1-2 Years Experience working in retail, hospitality, or other similar size and complexity organization.

1-2 Years Experience working in Customer Marketing function in any capacity with proven knowledge of data-driven marketing activation.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE - 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Keywords: Lowe's, High Point , Manager, Brand Marketing, Executive , Mooresville, North Carolina