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Media Relations Manager

Company: High Point University
Location: High Point
Posted on: May 3, 2021

Job Description:

High Point University is recruiting for a Media Relations Manager. The manager fosters a strategic relationship with the media to ensure consistent coverage that reflects the appropriate brand messages of the university. Serves as a main point of contact with the media by proactively writing and sharing university stories and responding to inquiries. Contributes to overall university communication initiatives in a variety of ways, including: regular communication with campus stakeholders; press release writing and distribution; statement, fact sheet and feature story writing; content curation; media coverage archiving and distribution; report generation; and more.

QUALIFICATIONS:

Education

  • Bachelors degree required

Experience and Training

  • Minimum three years experience in public relations, journalism, marketing or similar field

Knowledge, Skills, Ability:

  • Ability to serve as a positive representative and trusted member of HPUs Office of Communications

  • Ability to find, write, copy edit and fact check news releases and stories that promote HPU

  • Develop and enhance relationships with local, state, trade and national media for the purpose of positive HPU coverage

  • Manage news release publishing and distribution schedules

  • Effective writing and oral communication skills; strong interpersonal skills

  • Proficiency in Word, Excel, Photoshop and PowerPoint

  • Ability to organize workflow and coordinate numerous deadlines

  • Unmatched attention to detail and organizational skills

  • Ability to perform under stressful situations

ESSENTIAL FUNCTIONS:

  • Serves as a main point of contact with the media and builds relationships with media contacts

  • Proactively writes positive press releases, feature stories, media pitches and other written content for a wide range of media outlets

  • Completes daily requests for official university information and interviews

  • Seeks out stories on campus that promote the HPU brand

  • Contributes to and updates media aspects of the universitys crisis communication plan

  • Develops and implements an editorial calendar, press release schedule and media contact lists for local, regional and national markets

  • Submits photography requests and other elements needed for story coverage

  • Collaborates with each academic school with the purpose of promoting faculty expertise, research and student stories throughout the year

  • Updates the Expert Speakers Guide

  • Coordinates appropriate data and distributes to various media outlets for the purpose of inclusion on favorable lists/rankings (example: US News)

  • Documents and archives print, digital and TV coverage using various archiving systems

  • Collaborates with the HPU Poll to build a local, state and national media plan

  • Creates and contributes to digital content projects as assigned

  • Submits all projects for the appropriate approval and copy editing processes

  • Maintains positive work atmosphere by acting and communicating effectively with students, students parents, faculty, co-workers and managers

  • Other duties as assigned

ACCOUNTABILITY:

  • Ensures the University is well represented in the media

  • Increases annual volume and/or quality of media coverage

For more information on this position, please contact Pam Haynes, Assistant Vice President for Communications, at phaynes@highpoint.edu.

Posted 4 Days Ago

Full time

R0003341

About Us

At High Point University the faculty and staff are devoted to ensuring every student receives an extraordinary education in an inspiring environment with caring people. High Point University is a God, family and country school.

High Point University does not sponsor H1-B Visas. High Point University prohibits discrimination on the basis of race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, age, disability, genetic information or veteran status and other legally protected statuses. The University considers a strong commitment to diversity, equity, and inclusion as a core component of our mission and encourages all applicants to apply.

Keywords: High Point University, High Point , Media Relations Manager, Other , High Point, North Carolina

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