Marketing E-Commerce Strategist (Remote)

Company: International Market Centers
Location: High Point
Posted on: June 7, 2021

Job Description:

THE COMPANY

Juniper by IMC is a fully integrated B2B commerce solution with a single central data management tool at its core, allowing sellers to seamlessly manage their wholesale business from end-to-end. Juniper offers a sales automation and commerce platform combined with a B2B e-commerce marketplace (JuniperMarket) that together empower sales teams, streamline product data management, and deliver real-time visibility across sales channels - driving business efficiency and growth. For more information about Juniper, visit www.JuniperCommerce.com.

Juniper is powered by International Market Centers (IMC), the world's largest owner and operator of premier wholesale furniture, gift, home decor and apparel showrooms with more than 20 million square feet of space in High Point, N.C., Las Vegas and Atlanta. With the launch of the Juniper, IMC now provides the only omnichannel platform that seamlessly connects physical and digital wholesale commerce for the industries we serve. For more information, visit www.imcenters.com. IMC is a Blackstone and Fireside Investments portfolio company.

POSITION SUMMARY

The E-Commerce Strategist for Juniper B2B Marketplace is primarily responsible for working with management and product development teams to develop new customer acquisition and engagement strategies that align with corporate business objectives tied to the launch and aggressive growth goals for a new B2B Marketplace for the gift, home and apparel industries. In this role, the eCommerce Strategist will manage the day-to-day execution of the marketing activities across all channels.

FINANCIAL RESPONSIBILITIES

POSITION RESPONSIBILITIES

• Develop a comprehensive customer acquisition and retention strategy by maximizing site traffic, conversion, and retention
• Work with leaders and cross functional teams to manage the development and implementation of traditional and digital marketing strategies that optimize marketing effectiveness and enhance user experience for the new B2B Marketplace
• Collaborate with sales and product development teams to drive seller onboarding to continually enrich the marketplace experience through product aggregation
• Manage the brand's message and promise, infusing it into all internal and external communications
• Identify KPIs and establish benchmarks to measure impact of activities. Develop reporting cycles and input and output loops to learn and react with agility
• Develop segmentation strategy to create targeted communications plans against key cohorts
• Work collaboratively with IMC's physical market brand strategy teams to ensure alignment, optimization of outreach efforts and messaging related to the broader omni-channel value proposition IMC offers. Establish shared goals to drive engagement across physical and digital product offerings.
• Create customer feedback mechanisms to help drive product development, sales and marketing efforts
• Manage execution of all email, direct mail, social, and advertising deployments to drive digital marketplace engagement
• Working with digital marketing team, optimize copy/content creation for email campaigns applying delivery and engagement best-practices and expertise on direction and messaging.
• Develop variant marketing strategies utilizing behavioral data captured from the B2B marketplace to drive key behavioral metrics
• Prior experience working with an enterprise-level eCRM or Marketing Automation platform such as HubSpot, Click Dimensions, Sitecore or similar.
• Experience managing SEO/SEM, PPC, social media, display and mobile advertising campaigns that are proven to raise awareness and drive lead generation
• Leverage in-house call center and buyer engagement teams to support goals
• Define and provide content planning/creation framework for email campaign sends, social media posts and PPC advertising, and assist in coordinating creation of related landing pages and other CTA-driven digital content.
• Identify, define and lead ongoing test-and-learn, A/B testing plans for optimization of email campaigns.
• Analyze weekly data and reporting metrics on email campaigns, advertising and social media posts providing insight and visualization into email performance relative to KPIs, projections, and comparative historical performance as well as recommendations for send success and engagement optimization.
• Working with VP of Marketing, manage marketing budget for JuniperMarket

QUALIFICATIONS

• BA required with proven success, graduate degree a plus
• 7+ years' experience in driving business growth through business-to-business marketing and digital strategy and management
• Experience in B2B eCommerce or B2B marketplace highly preferred
• Evidence of successes in identifying specific opportunities to differentiate a business, position it with targets, and execute
• Strong business acumen, with a keen eye for driving enterprise value
• Experience in segmenting targets to develop tailored messaging/content to meet disparate groups with varying needs
• Highly analytical and "hands on"
• Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges
• Is action and results-oriented; able to act in a decisive and urgent manner to enact change
• Strong leadership and organizational skills; capable of motivating and managing projects and team members to deliver desired results
• A proven team player and collaborative manager
• Excellent written and verbal communication skills
• Home furnishings, giftware or apparel industry experience a plus
• Ability to travel.
• While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit, stand, walk, use hands to handle or feel and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

PERSONAL CHARACTERISTICS

• Energy, drive, vision, and credibility to partner with the team whose operational excellence is critical to the success of the company
• Actively participates in creating and maintaining a work environment and culture that fosters team spirit high with a focus on the achievement of growth and profit objectives
• Demonstrated ability to influence and work closely with team at all levels within the organization
• Sensitivity to the business practices, rules and regulations, effective business tactics, and cultural norms of the environment
• Excellent communication and interpersonal skills in dealing with internal staff, business partners, customers, and the local community
• Upbeat and positive attitude, commitment to winning results
• Self-motivation and deadline-driven focus
• Ability to maintain confidentiality and professionalism

Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.

It is Company policy to comply with Federal and State Equal Employment Laws.

Keywords: International Market Centers, High Point , Marketing E-Commerce Strategist (Remote), Other , High Point, North Carolina