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Marketing E-Commerce Specialist (Remote)

Company: International Market Centers
Location: High Point
Posted on: June 7, 2021

Job Description:

THE COMPANY

Juniper by IMC is a fully integrated B2B commerce solution with a single central data management tool at its core, allowing sellers to seamlessly manage their wholesale business from end-to-end. Juniper offers a sales automation and commerce platform combined with a B2B e-commerce marketplace (JuniperMarket) that together empower sales teams, streamline product data management, and deliver real-time visibility across sales channels - driving business efficiency and growth. For more information about Juniper, visit www.JuniperCommerce.com.

Juniper is powered by International Market Centers (IMC), the world's largest owner and operator of premier wholesale furniture, gift, home decor and apparel showrooms with more than 20 million square feet of space in High Point, N.C., Las Vegas and Atlanta. With the launch of the Juniper, IMC now provides the only omnichannel platform that seamlessly connects physical and digital wholesale commerce for the industries we serve. For more information, visit www.imcenters.com. IMC is a Blackstone and Fireside Investments portfolio company.

POSITION RESPONSIBILITIES

  • Develop and execute on detailed tactical plans as defined in the omni-channel marketing strategies for the launch and growth of IMC_di's global B2B Marketplace
  • Drive buyer engagement and resource aggregation on B2B Marketplace to continually enrich the marketplace offering.
  • Work with creative to team to define and deliver assets needed for individual campaigns
  • Work collaboratively with IMC's physical market brand strategy teams and other departments to ensure alignment, optimization of outreach efforts and messaging related to the broader omni-channel value proposition IMC offers.
  • Manage customer feedback mechanisms to help drive product development, sales and marketing efforts by creating processes to share feedback across the organization
  • Prior experience working with an enterprise-level eCRM or Marketing Automation platforms such as HubSpot, Click Dimensions, Sitecore or similar.
  • Strong working knowledge of HTML & CSS.
  • Experience managing SEO/SEM, PPC, social media, display and mobile advertising campaigns that are proven to raise awareness and drive lead generation
  • Manage execution of all email, direct mail, social, and advertising deployments to drive digital marketplace engagement
  • Working with digital marketing team, optimize copy/content creation for email campaigns applying delivery and engagement best-practices and expertise on direction and messaging.
  • Work with the digital marketing team to execute on automated campaign journey pathing and timing based on analytics.
  • Develop collateral and support materials to support the in-house call center and buyer engagement team
  • Develop collateral and other assets needed to support live events to promote the Juniper Marketplace
  • Define and provide content planning/creation framework for email campaign sends, social media posts and PPC advertising, and assist in coordinating creation of related landing pages and other CTA-driven digital content.

QUALIFICATIONS

  • 3-5 years of digital and traditional outbound marketing experience, B2B experience preferable
  • BA recommended
  • Experience in segmenting targets to develop tailored messaging/content to meet disparate groups with varying needs
  • Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges
  • A proven team player and self starter
  • Excellent written and verbal communication skills
  • Experience in eCommerce or B2B marketplace highly preferred
  • Home furnishings, gift or apparel industry experience a plus
  • Ability to travel.
  • While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit, stand, walk, use hands to handle or feel and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

PERSONAL CHARACTERISTICS

  • Energy, drive, vision, and credibility to partner with the team whose operational excellence is critical to the success of the company
  • Actively participates in creating and maintaining a work environment and culture that fosters team spirit with a focus on the achievement of collective goals
  • Demonstrated ability to influence and work closely with team at all levels within the organization
  • Sensitivity to the business practices, rules and regulations, effective business tactics, and cultural norms of the environment
  • Excellent communication and interpersonal skills in dealing with internal staff and business partners
  • Upbeat and positive attitude, commitment to winning results
  • Self-motivation and deadline-driven focus
  • Ability to maintain confidentiality and professionalism

Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.

It is Company policy to comply with Federal and State Equal Employment Laws.

Keywords: International Market Centers, High Point , Marketing E-Commerce Specialist (Remote), Other , High Point, North Carolina

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