Content Syndication/eCommerce Manager
Company: Hanes Brands
Posted on: July 15, 2021
HBI is establishing a Product Content Center of Excellence aligned
with the implementation of a global Product Experience Management
Platform (Salsify). eCommerce Content Syndication is a key
workstream within the Product Content Center of Excellence and
responsible for maintaining and enhancing the delivery
network within Salsify.
Specifically, managing internal/external syndication
endpoints, managing Retailer specific requirements and change
requests, and conducting content audits
and gap analysis. The Content Syndication Manager will
lead and develop a team of global Content Syndication
analysts within the COE.
eCommerce Content Syndication Manager
candidate will partner with Sales, Marketing, Brand, and
Creative Teams on the development of business processes and
solutions to optimize the syndication of Product Content through
Salsify. This collaboration includes delivery processes,
auditing cadence, and syndication channel reporting.
the Content Syndication Team within the Product Content Center of
Excellence responsible for on-boarding new syndication channels,
updating existing channels, overall eCommerce content delivery, and
auditing of all delivered content and assets.
content channels to ensure product data is mapped appropriately and
instantly communicates any attribution changes to Sales, Marketing,
and Brand teams.
timely, measured delivery of content through Salsify while managing
and minimizing resource constraints.
closely with Brand, Creative, and COE Content Optimization Team to
ensure all available leavers are being pulled from a content
perspective, with data properly formatted and positioned for timely
with key business stakeholders on the development of business
processes and solutions to meet new business needs as they relate
to eCommerce item setup and A+/Enhanced content setup on retailer
and deploy eCommerce content delivery pipelines to ensure all
content is vetted and delivered to all available
and deploy digital catalogs and materials necessary for viewing
product assortment and attribution.
systems expertise in setting up inbound/outbound data feeds, gap
analysis documents, syndication channel audits, and Retailer .com
subject matter expertise in Hanesbrands, Inc. product categories
Degree or Equivalent Experience required.
years’ experience working with eCommerce B2C and retailer
environments, specifically within product content delivery and
ability to lead a Global team of analyst/associate analyst level
roles pertaining to eCommerce sales/marketing/content
with localization/translation processes.
experience working within an enterprise-class Product Information
Management system (ex. Salsify) strongly preferred.
onboarding new eCommerce channels to a brand-based business,
specifically from a data maintenance perspective.
with Content Management Systems (ex. Magento/Websphere)
experience in developing and operating within a product content
delivery pipeline, ensuring delivery that aligns with product
go-live timeframes across the omni-channel space.
attention to detail and time management
written and verbal communication skills
Only applicants requiring reasonable accommodation for any part of
the application and hiring process should contact us directly:
Keywords: Hanes Brands, High Point , Content Syndication/eCommerce Manager, Other , Trinity, North Carolina
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