Senior Analyst, Consumer Insights
Company: Hanes Brands
Location: High Point
Posted on: September 10, 2021
To provide HBI management with continuous, valid, reliable and
actionable information on overall marketplace trends and
performance of HBI brands/categories versus objectives and
competition. Primary focus is to support the Senior Consumer
Insights Manager with primary research needs and serve an active
role in accomplishing the goals / responsibilities of the overall
Consumer Insights Team.
Position is also responsible for developing, programming, and
analyzing primary research projects using HBI survey tools or
working with outside vendors to facilitate.
Provide analytic support for HBI constituents, compiling data,
analyzing for trends/patterns, and summarizing findings by
identifying key learnings and implications.
Become a category and HBI business expert such that he/she can lead
in linking category dynamics with current business
Position is responsible for managing the syndicated data that is
pulled, analyzed, and reported for the intimate apparel market and
secondary data for HBI. Supports HBI Sales, Marketing, and
Division management by providing monthly reports and
data/presentations as well as researching ad hoc
Assists (in protégé role) HBI Consumer Insights with coordinating,
executing and reporting of research results from qualitative and
quantitative market research.
Incumbent interacts with all levels of sales and marketing staff
(VPs, Directors, Managers, Assistant Manager, Category
Act as mentor to peers / users of syndicated data in the areas of
problem/issue definition, analysis, integration of information from
various data sources, development of well-founded recommendations,
and communications of those findings and
Position requires a college degree or equivalent (2-3 years) work
experience in market research
Strong computer skills a requirement, with working knowledge of
word processing, spreadsheet, presentation and data management
Experience with market research software, statistics and
Working experience with syndicated data preferred (NPD experience a
Must be a self-starter with initiative and good interpersonal
skills to probe/understand end-users’ issues and partner with
end-users on analyses (synthesis of data and developing
implications for HBI Intimates businesses).
Demonstrated written/verbal communications skills in order to 1)
work with people at all levels in various functional areas and 2)
provide written summaries of key learnings (i.e., turn data into
usable information for end-users).
Demonstrated orientation to numbers and use of basic math skills to
solve problems, verify accuracy of work, and/or analyze
Strong organizational skills with proven ability to coordinate
projects, prioritize competing needs, and adjust work schedule to
meet deadlines and commitments.
Facilitation skills to lead a team through data analysis to achieve
Strong, confident communicator with good influencing
Works independently (minimal supervision) and takes responsibility
for meeting department goals and objectives.
To qualify, applicants must be legally authorized to work in the
United States and should not require now, or in the future,
sponsorship for employment visa status.
Only applicants requiring reasonable accommodation for any part of
the application and hiring process should contact us directly:
Keywords: Hanes Brands, High Point , Senior Analyst, Consumer Insights, Other , High Point, North Carolina
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