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Assistant Product Manager I

Company: Hanes Brands
Location: Trinity
Posted on: October 13, 2021

Job Description:

The Assistant Product Manager l, will report to the Senior Product Manager and will be based in our company headquarters in Winston-Salem, N.C. This role is a key contributor in delivering the Hanes Full Potential plan.  The deliverables for this role will focus on collaboration with cross functional teams to plan and execute merchandise assortments while placing the consumer at the forefront of every decision.

  • Offering strategy
    • Support line planning
    • Conduct analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs)
    • Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape
  • Garment/ product design and development
    • Assist leading Line Design & Development calendar and ensure adherence, track progress against key calendar milestones
    • Assist completing master style set-up
  • Sell to the customer
    • Contribute to sampling, buyer ads, and seeding decisions
    • Work with Sales on sell-in, prepare collateral for key customer accounts  
  • Plan production/ produce the range
    • Support volume estimates
    • Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
  • Sell to the consumer
    • Assist in analysis of consumer needs, preferences, and shopping behaviors
  • Direct Reports subject to business needs


  • Bachelor’s degree required; master’s degree preferred 
  • 3-5 years of merchandise planning, marketing, or retail management/ direct to consumer experience  
  • Proven record of successful business growth.  Highly consumer-centric, identifies trend, and optimizes assortment based on consumer inputs from multiple consumer touchpoints
  • Deep experience and passionate focus on merchandise as a consumer advocate.  
  • Strong product and operational knowledge with proven experience in driving collaboration and partnering cross-functionally to drive the business.
  • Experience analyzing business opportunities.  Specifically, experience understanding and applying learnings to drive consistent results.
  • Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research.
  • Strong problem solving, interpersonal and organizational skills
  • Strong analytical skills and conceptual creative ability
  • Excellent written/verbal communication and presentation skills
  • Demonstrated ability to develop institutional policies/procedures and effect change
  • Proven experience building iconic brands
  • Experience in leveraging consumer data to drive sales growth.

Additional Personal Characteristics

  • Ability to use independent judgment
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
  • Strong critical thinking skills and the ability to analyze, summarize, and effectively present data
  • Strong consulting skills and the ability to influence stakeholders 
  • The ability to work effectively in a matrixed organization
  • Strong problem-solving skills
  • Results-driven change agent


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.


EOE/AA: Minorities/Females/Veterans/Disabled.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:    

Telephone: 877.999.5553

Email: HBI_TA@hanes.com

Keywords: Hanes Brands, High Point , Assistant Product Manager I, Other , Trinity, North Carolina

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