DSO Channel Engagement Lead

Company: Align Technology, Inc.
Location: Raleigh
Posted on: March 20, 2026

Job Description:

The Dental Service Organizations (DSO) Channel Engagement Leader is responsible for driving strategic growth and innovation across dental corporate accounts and channels in the Americas region. This role will lead the development of customer-centric strategies, channel segmentation, launch planning, while synthesizing Voice of Customer (VoC) insights into actionable business cases. The ideal candidate will be a strategic thinker with strong commercial acumen, deep industry knowledge, and the ability to lead cross-functional global initiatives. The position plays a pivotal role in shaping how Align partners with large-scale dental organizations to accelerate adoption of the Align Digital Platform, drive Invisalign and iTero growth, and strengthen long-term strategic partnerships. Role expectations Strategic Account & Channel Leadership • Develop and execute growth strategies for DSOs • Lead channel segmentation efforts to identify and prioritize growth opportunities • Build and maintain strategic relationships with key dental service organizations (DSOs), group practices, and channel partners. • Translate strategic pillars — adoption, digitalization, and scale — into actionable, customer-centric strategies that drive measurable business impact. • Identify and capitalize on market trends, data insights, and competitive dynamics to refine go-to-market strategies and prioritize high-impact opportunities. Solution Development & Business Case Creation • Interface with global and regional partners to gather VoC insights across channels and coordinate and share VoC learnings globally to ensure alignment and consistency • Translate VoC insights into compelling business cases for new products, services, and solutions • Synthesize and prioritize customer needs to inform strategic planning and innovation. • Collaborate with product management, R&D, and marketing to co-develop offerings tailored to channel needs. • Drive cross-functional alignment on solution development and commercialization. Customer Journey & Segmentation • Develop detailed customer journeys, segmentation models, and profiling frameworks to guide engagement strategies. • Identify key touchpoints and pain points to enhance customer experience and loyalty. • Use data-driven insights to refine targeting and personalization efforts. Launch Planning • Lead the development of launch strategies for new solutions across global channels. • Ensure readiness across sales, marketing, and operations for successful execution. • Monitor post-launch performance and iterate based on feedback and market dynamics. Cross-Functional Collaboration • Partner with global channel leads, regional sales leaders, marketing, finance, and operations to ensure cohesive execution. • Act as a strategic advisor to internal stakeholders on channel dynamics and customer needs. • Foster a culture of innovation, agility, and customer-centricity across teams. What were looking for • Location: Various – Singapore, China, Switzerland, USA (Raleigh and San Jose) • Deep understanding of dental industry channels, including DSOs, distributors, and emerging care models. • Proven experience in strategic B2B or healthcare marketing, preferably within dental, medtech/Pharma in multi-channel commercial environments. • Strong strategic acumen and ability to translate complex business priorities into clear, impactful marketing and commercial strategies. • Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives. • Excellent relationship building, communication, stakeholder management, and influencing skills able to operate effectively in a matrix organization. • Highly collaborative mindset, with a balance of strategic vision and operational execution. • Master degree, MBA preferred (business studies) • Up to 10 years of experience in strategic account management, channel development, or commercial strategy in dental or healthcare. • Willingness to travel internationally as needed. • Highly competent, hands-on, individual contributor who can shift from strategic to tactical as needed

Keywords: Align Technology, Inc., High Point , DSO Channel Engagement Lead, PR / Public Relations , Raleigh, North Carolina